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Cookies on this site

We use cookies to make this site work, to measure how it is used, and to measure our advertising. Necessary cookies are always on; for statistics and marketing we ask your permission. Below you can see per category which cookies those are, who sets them and how long they stay.

Necessary Always on

Needed to make the site work: security, your language choice, signing up, and remembering this cookie preference. Our own visit measurement belongs here too. It runs on our own domain, does not go to advertisers, and is never tied to your name or e-mail address.

Name	Provider / domain	Expiration	Description
im-vid Cookie and localStorage	Informer informer.eu	365 days	A randomly generated identifier that lets us recognise your browser on a later visit. It holds no name and no e-mail address.
im-attribution Cookie and localStorage	Informer informer.eu	90 days	Remembers how you arrived on this website — the first and the most recent source, and the campaign parameters in the link you followed.
im-session sessionStorage	Informer informer.eu	Until you close the browser	Bounds a single visit to one session, so pages you view in a row are counted as one visit.
im-cookie-consent Cookie and localStorage	Informer informer.eu	180 days	Remembers the choice you make in this window, so we do not have to ask again on every visit.
intercom-id-vb7x1hpl Cookie	Intercom informer.eu	9 months	Recognises your conversation in the chat, so a question you asked earlier is still there on a later visit.
intercom-device-id-vb7x1hpl Cookie	Intercom informer.eu	9 months	Distinguishes the device you are chatting on, so a reply reaches the right screen.
intercom-session-vb7x1hpl Cookie	Intercom informer.eu	7 days	Keeps an ongoing chat conversation open while you move from page to page.

Analytics

Google Analytics, which shows us which pages are visited and how visitors move around the site. Without your permission these cookies are not placed.

Name	Provider / domain	Expiration	Description
_ga Cookie	Google Analytics .informer.eu	2 years	Distinguishes visitors from one another in Google Analytics statistics.
_ga_SYWNJ846SL Cookie	Google Analytics .informer.eu	2 years	Keeps the session state for this website's Google Analytics property.

Marketing

Cookies from Google Ads, Meta, Microsoft Advertising and LinkedIn. They are how you get to see our advertisements on other websites, and how we measure whether those advertisements work. Without your permission these cookies are not placed.

Name	Provider / domain	Expiration	Description
_gcl_au Cookie	Google Ads .informer.eu	90 days	Records which advertisement brought you here, so Google Ads can attribute a signup to that advertisement.
_fbp Cookie	Meta .informer.eu	90 days	Recognises your browser for Meta advertising on Facebook and Instagram, and for measuring its effect.
MUID Cookie	Microsoft Advertising .bing.com	1 year	Recognises your browser across Microsoft websites, for advertising and its measurement.
_uetsid Cookie	Microsoft Advertising .informer.eu	1 day	Holds a single visit together for Microsoft's advertising measurement.
_uetvid Cookie	Microsoft Advertising .informer.eu	13 months	Recognises your browser on a later visit for Microsoft's advertising measurement.
IDE Cookie	Google .doubleclick.net	13 months	Measures and selects the advertisements you are shown on other websites.
test_cookie Cookie	Google .doubleclick.net	15 minutes	Checks once whether your browser accepts cookies.
bcookie Cookie	LinkedIn .linkedin.com	1 year	Recognises your browser for LinkedIn advertising and its measurement.
li_sugr Cookie	LinkedIn .linkedin.com	90 days	Helps LinkedIn build a probabilistic visitor profile for advertising.

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